Directorate of ORIC-UW, to empower future entrepreneurs and ignite the entrepreneurial spirit among youth, organized a dynamic Entrepreneurship Awareness Session (Business Incubation Centre (BIC)) on 27 March 2024. Students from diverse academic disciplines enthusiastically participated in this informative session. Mr. Asim Javed Satti, Manager Placements, Directorate of ORIC, was the resource person who underscored the imperative need for entrepreneurship to tackle contemporary societal challenges. During the session, Mr. Satti provided motivational anecdotes and pragmatic insights that highlighted the crucial role of entrepreneurship in driving economic growth and fostering innovation, which sparked thought-provoking discussions among students who actively shared their visionary business ideas.